Current Practice of Market to Seniors
Even when your products do not target the senior demographic specifically, there is a chance that seniors do make a significant portion of your customers.
11 Tips to sell to Seniors.
Seniors are becoming a significant segment in many developed countries. They have a large amount of disposable income; they’re looking for guidance to help live longer, healthier lives. Marketing to seniors is different from marketing to other segments in general, as they may have additional requirements and preferences.
Art of Gifts With Purchase
For marketing products, Gifts with Purchase is one of the more cost effective way to promote the product. Who does not love gifts? This is also a good way to make customer buy more of the product to get the “free gift”.
Social Convergence
Corporate Social Responsibility or CSR is not fit for purpose, and we need something better to hold corporations to account for their social and environmental impact. Business is business — If there is a conflict between maximizing shareholder value and an environmental or social impact, the bottom line will win out in this model.