Current Practice of Market to Seniors
Even when your products do not target the senior demographic specifically, there is a chance that seniors do make a significant portion of your customers.
11 Tips to sell to Seniors.
Seniors are becoming a significant segment in many developed countries. They have a large amount of disposable income; they’re looking for guidance to help live longer, healthier lives. Marketing to seniors is different from marketing to other segments in general, as they may have additional requirements and preferences.
How do QR Codes help with your product sales?
Many companies are finding more creative ways to use QR Codes, because they are very versatile.
Visual Merchandising Challenges and New Technologies
Technologies are getting into retail spaces, supermarkets and many other stores, most of them come in different payment methods to encourage cashless payment, and for bigger stores, “self-checkout” is becoming a trend as well.
Read MoreVisual Merchandising Challenges and New Technologies
Up that take out Game.
With the current crisis, more people are working from home and more people are doing takeouts. Delivery services are getting popular at a time where the number of seats are getting limited due to social distancing restriction.
Cafe Redesign for COVID-19
As the seating capacity of restaurants, coffee shops, food courts are getting reduced, long queues become a common scene.
What is POSM – Point of Sales Marketing?
POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used to communicate product information to the consumers at the point of sale.
Sustainability in Packaging Design
Companies across the value chain are looking to sustainability to differentiate from their competitors and win new business. Companies face growing consumer and regulatory pressure to find sustainable packaging options that ‘reduce, reuse and recycle’
CSR projects and other support during COVID-19
Singapore government is giving many businesses various support during this crisis, but there are still a lot of gaps in the system, and many people are still struggling to make ends meet.
Solving Problems with Tech (CSR)
The COVID-19 crisis has affected many different businesses and our lives may never be the same for a long time. Some businesses have failed, many lost their jobs. For F&B outlets, social distancing rules reduce seating capacities and enforce strict guidelines. Although there are subsidies and solutions provided by the government in the form of grants, the process for applying such grants is not so simple.