Outdoor media uses large visual displays with bold graphics to capture the attention of passers-by. Such ways of marketing include bus-shelter ads, billboards and many more. Over the years, marketing agencies and design consultants have integrated QR codes into outdoor media to provide better audience engagement.
QR codes are becoming one of the most sought-after technology advancements in the retail landscape. As a popular marketing tool, it
is widely integrated by retail marketers as a technique to drive traffic to their website and increase engagement on their business’ store page.
Outdoor media uses large visual displays with bold graphics to capture the attention of passers-by. Such ways of marketing include bus-shelter ads, billboards and many more. Over the years, marketing agencies and design consultants have integrated QR codes into outdoor media to provide better audience engagement.
Contests and promotions are a great way to induce purchases, which leads to increased brand awareness. The samples below show different promotion mechanics and methods for the customer to participate by:
As brands discover creative ways to engage consumers during the pandemic, the digital battle-grounds have heated up. QR code is fast becoming the de-facto entry into such creative campaigns across the world.
An increasing number of brick-and-mortar stores are making their presence felt in the digital world. Going viral with creative promotions and online advertising can be very profitable. In our 5th PPQR Newsletter, we look at how QR code has been used to bridge the online-offline barrier. Discover a sample of luxury brands to fast food chains creating new worlds through QR advertising.
Advancement in tech has opened a myriad of opportunities in Marketing. In this 4th PPQR Newsletter, we look at how some alcohol brands have creatively used QR to engage customers.
Welcome to the 3rd PPQR Newsletter. These days, participating in lucky draws and unlocking gift vouchers is so much simpler, thanks to the prevalence of QR code. With a tab or two on your phone screen, you will be able to immerse yourself in visual-rich digital journeys to product information, discounts, offers and more.
Welcome to the 2nd PPQR™ Newsletter. Today we live in a world of many interconnected ecosystems. It has become very easy to counterfeit products, and consumers need to be able to trust a product to make the purchase decision which can be done with FMCG branding
Welcome to the inaugural edition of PPQR™ Newsletter. Better known as “Product Performance Quick Response (QR)”, it is the perfect solution for today’s time sensitive consumers who demand information at their fingertips and is the future of digital marketing.
