Even when your products do not target the senior demographic specifically, there is a chance that seniors do make a significant portion of your customers.
Seniors are becoming a significant segment in many developed countries. They have a large amount of disposable income; they’re looking for guidance to help live longer, healthier lives. Marketing to seniors is different from marketing to other segments in general, as they may have additional requirements and preferences.
The COVID-19 crisis has affected many different businesses and our lives may never be the same for a long time. Some businesses have failed, many lost their jobs. For F&B outlets, social distancing rules reduce seating capacities and enforce strict guidelines. Although there are subsidies and solutions provided by the government in the form of grants, the process for applying such grants is not so simple.