Seniors are becoming a significant segment in many developed countries. They have a large amount of disposable income; they’re looking for guidance to help live longer, healthier lives. Marketing to seniors is different from marketing to other segments in general, as they may have additional requirements and preferences.
As the seating capacity of restaurants, coffee shops, food courts are getting reduced, long queues become a common scene.
Smart design in reducing size can lead to a lot of savings.
Packaging design can be used to make your products stand out. A desirable design is important, but one of the most important factors is still functionality. Packaging designs need to serve a purpose — to protect the contents and display them in a pleasing manner.
Many entrepreneurs may have products which they think are good and after having a few customers, reiterating the products, making them better, they may think they have a good product which they could sell. There are always questions that come to mind
Read MoreHow to pick a design firm that will suit your needs.
Many companies think that only large corporations can engage in CSR, and CSR costs a lot of money. On the contrary, many social enterprises are thriving in Singapore, and all they practice is sustainability and inclusivity.
“Think sustainable, thoughtful, unique and, of course, ‘outside of the box’!”
— Daniella Shapiro on packaging trends for 2019