Think of your brand purpose during COVID-19
Many companies are still focused on sales and want to implement processes to continue business as normal. Some companies that can continue to run during this period are still focused on profits.
Social Convergence
Corporate Social Responsibility or CSR is not fit for purpose, and we need something better to hold corporations to account for their social and environmental impact. Business is business — If there is a conflict between maximizing shareholder value and an environmental or social impact, the bottom line will win out in this model.