NEWSLETTER Issue 7

Contests and promotions are a great way to induce purchases, which leads to increased brand awareness. The samples below show different promotion mechanics and methods for the customer to participate by:

  1. Online Participation Form
  2. SMS
  3. WhatsApp
  4. Email

Our PPQR process can configure all these, and more, based on your requirements. It can greatly simplify the participation process for your customers, while creating a lasting impression for your brand

Ken Leong,

Creative Director

Sure-Win by Quakers

Quaker has an ongoing lucky draw contest that allows customers to win exciting prizes. The brand has used QR codes as a part of their promotions in supermarkets.

Scanning the QR code on the visual merchandise allows:

  • Access to an online contest participation form
  • Fill up details and submit to participate

Rather than just an online form, PPQR allows your contest microsite to be beautifully designed, containing brand information, as well as online forms for contests.

Free gifts with Gerber

Gerber Products Company ran a promotion for customers to redeem a free gift when purchasing their products. Although the brand used QR codes to read more about the promotion, participants had to SMS their submissions to be eligible

To qualify for redemption, customers have to:

  • Make a purchase with a qualifying minimum purchase in a single receipt
  • Submit entry via SMS 

Sending a complicated SMS for participation is a hassle, leading to many mistakes and false entries. PPQR eliminates that issue by supporting completely online submissions through well configured data collection forms.

President: The Buttery QR

Président Butter held a one-month long lucky draw that required consumers to scan the QR code on the Point of Sale (POS) Merchandise.

Scanning this QR code:

  • Opens the WhatsApp to send their receipt number and name to register for lucky draw
  • Contestants received a confirmation message upon successful submission

Hosting contests through multiple channels may make the tracking and reporting process more complicated. With PPQR, it allows brand owners easy tracking of participation analytics in real-time.

LIFE SHOP & WIN

LIFE customers could win exciting prizes by purchasing the qualifying amount. The QR code was featured prominently as part of the promotions.

Scanning the QR code:

  • Directs customers to the FairPrice website to get more details about the ongoing promotion
  • Requires customers to send an email to register their purchase

To fully utilise the benefits of QR codes, PPQR allows digital promotions through the scan of a simple QR code. This makes it seamless for participants to submit their entry through their mobiles.

The PPQR process can help engage your audience, while giving a live dashboard of contest participation by location. All enabled through the ubiquitous QR code. 

Reach out to us to know more about how you can Supercharge your brand this festive season!