NEWSLETTER Issue 2

Welcome to the 2nd PPQR™ Newsletter.

Today we live in a world of many interconnected ecosystems. It has become very easy to counterfeit products, and consumers need to be able to trust a product to make the purchase decision which can be done with FMCG branding

As online marketing emerges as one of the most popular means of business these days, QR code is fast  becoming the de-facto low cost mobile solutions to validate the authenticity of products.

Read on to see what we mean.

Ken Leong,

Creative Director

“HONEY! I AM TRACEABLE!” – Manukora Manuka Honey

Authenticity of food sources is important to people. To assure authenticity, Manukora Manuka Honey has developed a system of unique sequential traceability for authentic Manuka Honey from New Zealand.

The unique code is located on the lid of every honey jar and under the lid on our boxed product. Once scanned, consumers will be able to:

  • Verify the authenticity tick
  • View the batch number, the “best before” date
  • Know the potency of the Manuka honey
  • Read the MGO or UMF certificate (a laboratory document confirming quality and authenticity of the honey)

A TABLES OF MYSTERY AND IMAGINATION – Fable Whisky

Authenticity of food sources is important to people. To assure authenticity, Manukora Manuka Honey has developed a system of unique sequential traceability for authentic Manuka Honey from New Zealand.

The unique code is located on the lid of every honey jar and under the lid on our boxed product. Once scanned, consumers will be able to:

  • Verify the authenticity tick
  • View the batch number, the “best before” date
  • Know the potency of the Manuka honey
  • Read the MGO or UMF certificate (a laboratory document confirming quality and authenticity of the honey)

PURCHASE, WATCH, SPIN & WIN – Asahi Beer

Asahi Super Dry has recently rolled out a Discover Tokyo campaign with its branding agency. The idea behind this innovation is to dedicate modern Japanese culture.

Four films uncover the trends in food, fashion, art and lifestyle to immerse consumers in a different side of Tokyo.

A scan of QR code from the packaging allows you to:

  • Spin & discover sides of Tokyo
  • Watch 2 informative videos
  • Join the lucky draw or buy another pack of Asahi beer!