Running an effective CSR campaign does not need to be expensive or complex. You do not need to be rich or a big corporation before you can start your CSR journey.
It is important to be aware of the local community and be updated with the news and current affairs. I have worked in various clients on CSR communication and projects and found that a lot of simple ones are the most impactful and effective.
With the backdrop of the Australian Bushfires, we are reminded again that our actions do have consequences. Consumers want to know that the businesses they support are doing to support the environment, and every little thing a business does, good or bad does accumulate and it does affect the decision of the consumer.
Restaurants and others in the food industry have a big role to play. Ethical sourcing can have a big impact on the environment. Consumers are increasingly worried about food and how it affects the environment as horror stories of bad practices are being exposed. Many consumers are looking for products that are organic, pesticides free and now — local.
Buy Local Support Local is a movement where many consumers support local farmers and would not mind paying a little extra to get fresher products that they know exactly where it is from. Being local, it also allow the customer to actually visit some of these farms to learn more about the source of their food.
As a restaurant, one simple CSR strategy is to build a local supply chain. Getting local products would also mean that there is more security as anything that affects the supply chain would be made known quickly to trace and find a business continuity plan. Supporting local farmers is a sure way to help local businesses and the collaboration can strengthen both brands. It creates employment for locals and support the local economy. With less logistics involved, it lowers the carbon footprint and there can be more transparency on the source.
The Singapore is quite serious about food security, and the amount of local farms are growing. Do you know that there is a goat farm in Singapore with more than 30 years of history?
Hay Dairies is the only local goat farm in Singapore. It produces more than 1,000 litres of milk a day and this milk is sold at Cold Storage and Prime Supermarkets.
If any restaurant want a new idea for a new product, I would recommend looking at trying out some recipes with fresh local goat milk. Goat milk is a better choice compared to cow milk for digestion. Goat milk have less lactose than cow milk and might make it easier for you to stomach. Goat milk does tastes different and it is worth giving goat milk a try for unique recipes.