Current Practice of Market to Seniors
Even when your products do not target the senior demographic specifically, there is a chance that seniors do make a significant portion of your customers.
Even when your products do not target the senior demographic specifically, there is a chance that seniors do make a significant portion of your customers.
Seniors are becoming a significant segment in many developed countries. They have a large amount of disposable income; they’re looking for guidance to help live longer, healthier lives. Marketing to seniors is different from marketing to other segments in general, as they may have additional requirements and preferences.
Many companies are finding more creative ways to use QR Codes, because they are very versatile.
Technologies are getting into retail spaces, supermarkets and many other stores, most of them come in different payment methods to encourage cashless payment, and for bigger stores, “self-checkout” is becoming a trend as well.
Read MoreVisual Merchandising Challenges and New Technologies
With the current crisis, more people are working from home and more people are doing takeouts. Delivery services are getting popular at a time where the number of seats are getting limited due to social distancing restriction.
As the seating capacity of restaurants, coffee shops, food courts are getting reduced, long queues become a common scene.
POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used to communicate product information to the consumers at the point of sale.
Companies across the value chain are looking to sustainability to differentiate from their competitors and win new business. Companies face growing consumer and regulatory pressure to find sustainable packaging options that ‘reduce, reuse and recycle’
Singapore government is giving many businesses various support during this crisis, but there are still a lot of gaps in the system, and many people are still struggling to make ends meet.
The COVID-19 crisis has affected many different businesses and our lives may never be the same for a long time. Some businesses have failed, many lost their jobs. For F&B outlets, social distancing rules reduce seating capacities and enforce strict guidelines. Although there are subsidies and solutions provided by the government in the form of grants, the process for applying such grants is not so simple.