Gift-with-purchase is a common sales tactic used by brands to entice buyers to purchase their products. Generally, the gift is exclusive and limited, offered only during the promotion for a limited period or “while stocks last.” This creates a sense of urgency and exclusivity of the special offer, while instilling ‘fear-of-missing-out’ or also known as FOMO.
Read MoreGift-With-Purchase Series that makes a set, can it be done?
When it comes to festive visual merchandising, many stores in the US were pioneers. People look forward to the windows display of many stores in New York City during Christmas.
Read MoreHow do festive visual merchandising and packaging help brands?
Even when your products do not target the senior demographic specifically, there is a chance that seniors do make a significant portion of your customers.
Seniors are becoming a significant segment in many developed countries. They have a large amount of disposable income; they’re looking for guidance to help live longer, healthier lives. Marketing to seniors is different from marketing to other segments in general, as they may have additional requirements and preferences.
Bundles are product offer to entice customers for sales. Gift with purchase is a very common strategy to get customers to buy the products. There are also some common seasonal gifts which are given out, like giving out Ang Pow during Chinese New Year. At the beginning of the school year, companies also give out stationery to get moms to buy for their children. A hot beverage company may give away mugs with bundle purchases to sell more.
Many companies are finding more creative ways to use QR Codes, because they are very versatile.
Technologies are getting into retail spaces, supermarkets and many other stores, most of them come in different payment methods to encourage cashless payment, and for bigger stores, “self-checkout” is becoming a trend as well.
Read MoreVisual Merchandising Challenges and New Technologies
With the current crisis, more people are working from home and more people are doing takeouts. Delivery services are getting popular at a time where the number of seats are getting limited due to social distancing restriction.
As the seating capacity of restaurants, coffee shops, food courts are getting reduced, long queues become a common scene.
POSM (also called POPM or POP) stands for “Point of Sale Materials”. These are advertising materials that are used to communicate product information to the consumers at the point of sale.